Radio Trailer Conventions

Conventions of a radio ad A radio advert is used to give an insight to the documentary that is being advertised. There are various codes and conventions of a radio advert and certain features that are most likely to be used, for example • The channel that the documentary will be played on will be mentioned • The length of a radio ad will vary depending on the advertisement however it will be on average around 40 seconds long • It will usually include a clips from the documentary throughout to give a preview of what is going to be shown. • A voiceover is usually used for the radio ad to give an insight as to what is going to be featured within the documentary. Although a voiceover is used it should only give a brief overview of the product. • The scheduling of the show should be announced • There is usually a background track related to the documentary being advertised • Usually a question will be posed that will then be answered in the documentary