Initial Plans

Topic: Everyday Addiction

Target Audience: Males and Females between the ages of 16 and 34 as the demographic for channel 4 is between the ages of 16 and 34 so this will suit the channel for our documentary

Title: Fix- Nation



Target Audience Reaearch:

• Gender, Sexual orientation, Religion, Class;

For our documentary the demographic profile with be a mixture of all different religions, classes, sexual orientations and both male and females. As we want a mixture of footage from all walks of life to explore the difference in everyday addictions it would be good for us to interview and look into the different demographic profiles for people within our target audience range.

The psychographic profile for our documentary comes into the age range, as the social class and the way of life of our audience could change through time. This fits in well with the research we are doing as it shows that the addictions of people change throughout their lives.

The Channel for our documentary would be channel 4 as they usually host documentaries about everyday life and we feel that the topic of our documentary will fit in well with the usual programmes that appear on Channel 4.

The Schedule for this documentary will be 9 o'clock as it may feature some bad language or footage that might not be suitable for younger children and since our audience is between 16 and 34 these ages are most likely to watch it at this time and younger children are less likely to be watching TV at this time.